Richard Seltzer's home page
Business Books by Richard Seltzer
Business Boot Camp, Hands-on Internet Lessons for Managers,
Entrepreneurs, and Professionals (Wiley,2002)
"Still true today, this no-nonsense, tip-driven guide targets
key activities that anyone can perform to achieve online
Internet marketing pioneer Richard Seltzer moves managers out of
the boardroom and into the trenches for crucial hands-on Web
experience and to develop a viable business model. While specific
examples are dated because business on the internet has undergone
massive changes, the underlying principles and lessons hold true.
Charge of Your Web Site, Three Simple Lessons for Business
Meant for the manager promoting a business, this book provides
ways to recognize difficulties in design which prevent
customers from finding a website, a how-to for creating web
pages, and advice on publicizing a website at little cost.
the Lazy Way (Macmillan,
"You have choices and will continue to have
them. In many instances, shopping over the Internet is a quick
and easy alternative. Sometimes it enables you to do things that
otherwise would be impossible for you, or can save you trouble
and money -- lots of it. When that isn't the case, just shop the
way you always have.
Web: How to Build Successful Personal or Business Web
This pioneering book details the process to empower businesses
and individuals to build websites based on common interests
and social interaction. It provides insights that are as
relevant now as they were when the book was written.
The AltaVista Search Revolution (Osborne/McGraw-Hill,
for sale at Amazon and available in English, Hebrew, Japanese, and Braille
the "Distinguished Technical Communication Award" the highest
award given by the Society for Technical Communication
"Indispensable," said Library Journal. "This complete
guide to using the AltaVista web searching/indexing system will be
indispensable to both librarians and patrons.... Get one copy to
circulate, nail one down in the computer lab, and pass one around
the reference desk."
Quantum Books said "Richard Seltzer by day is a mild-mannered
marketing consultant at Digital Equipment and by night is an
awesome Web Evangelist, providing aid and encouragement to people
in web distress, giving public lectures, writing articles and
of the Web: Lessons from the Internet (1995)
The internet emerged and evolved so rapidly, that companies were
faced with the need to adapt to a new environment.This early book
focuses upon building communities on the Internet. It further
provides information on establishing identity, motivation to
succeed, and community.